Assistant Manager - Digital Marketing

Responsibilities

• Act as the brand custodian to ensure consistent brand identity across all marketing channels including print, digital, sponsorships, and corporate communications.
• Plan and launch full-funnel marketing campaigns across Above The Line (ATL) and digital platforms (TV, radio, billboards, social media, etc.).
• Oversee digital ad strategies (Google, Meta, programmatic), including audience targeting, performance tracking (GA, pixels), and campaign optimization.
• Develop creative concepts, messaging, and content for various platforms (websites, EDMs, ads, social).
• Evaluate media, sponsorship, and award submission opportunities to strengthen brand visibility and engagement.

Requirements:

• Degree in Marketing, Communications, Business or related field.
• Minimum 6-7 years of relevant experience in brand and digital marketing, preferably in a corporate or agency environment.
• Relevant certification in digital marketing (e.g. Google, Meta, HubSpot) is an added advantage.
• Strong analytical skills to interpret campaign data and translate it into actionable insights.
• Solid knowledge of digital KPIs, Google Analytics, Google Ads, and other performance tools.
• Proven experience in managing integrated campaigns across traditional and digital media.

Join Us!

Email to us at
recruitment@publicmutual.com.my

Only shortlisted candidates will be notified.